Cerebro Video: How to Find Which Products Have Had the Amazon’s Choice Badge

How to Identify Amazon’s Choice Products and Use Them to Boost Your Strategy

Amazon’s Choice badges can significantly impact a product’s sales by signaling trust and quality to customers. For sellers, understanding which products have this badge and for which keywords is crucial to identifying competitors and finding opportunities. This guide explains how to identify Amazon’s Choice products using Helium 10’s Cerebro and how to leverage this information to improve your keyword strategy and boost sales.

Why Amazon’s Choice Matters

Amazon’s Choice badges often influence purchasing decisions, as they indicate a product that Amazon recommends for specific searches. Knowing which products hold this badge helps you:

• Identify Dominant Competitors: Products with Amazon’s Choice badges frequently dominate their niche, making them tough competitors.
• Analyze Keyword Performance: Determine which keywords are driving visibility and sales for Amazon’s Choice products.
• Spot Opportunities: Find keywords where no product currently holds an Amazon’s Choice badge, creating a chance for you to earn it and gain a competitive edge.

How to Find Amazon’s Choice Products in Cerebro

1. Run a Search in Cerebro

   • Enter the ASIN of a product into Cerebro. 
   • In the search results, locate the Amazon’s Choice badge filter.

2. Analyze Keywords with Amazon’s Choice

   • Click the Analyze Product option. This will filter keywords to show where the product had Amazon’s Choice the last time Helium 10 checked.
   • Products with the Amazon’s Choice badge will be indicated by a fully colored Amazon logo (black, white, and orange).

3. Understand the Badge Labels

   • Overall Pick: This label currently appears instead of “Amazon’s Choice” in some cases but serves the same purpose.
   • Other Products: If a keyword has an Amazon’s Choice badge but not for the product you’re analyzing, it will show under this filter.
   • No Badges: These are keywords where no product currently holds the Amazon’s Choice badge.

How to Use This Data to Boost Your Strategy

• Monitor Competitors: If a competitor consistently holds Amazon’s Choice for multiple keywords, they may dominate the niche. Understanding their strategy can help you refine yours.
• Identify Opportunities: Look for keywords with decent search volume but no Amazon’s Choice badge. This could be a chance to optimize your listing and earn the badge for that keyword.
• Keyword Targeting: Focus on keywords where your competitors hold the badge but are not well-optimized. With the right optimization and advertising strategy, you may outrank them.

Note: Amazon’s Choice badges can vary across users and locations. Helium 10’s data reflects the badge status as of the last scan, which may differ slightly from real-time results. Still, this historical data offers valuable insights into keyword relevance and product performance.

By using Cerebro to identify Amazon’s Choice products and keywords, you can uncover hidden opportunities, refine your keyword strategy, and position your product to capture more sales. Stay proactive in monitoring competitors and leveraging underutilized keywords to maximize your chances of earning Amazon’s Choice badges.