Cerebro Video: How to Find Closely Related Products to Any Amazon Product

If you're breaking into a new Amazon niche or conducting competitive research, understanding which products are closest to yours can be incredibly valuable. This insight can help you identify top competitors, discover relevant keywords, and improve your listing’s visibility. In this article, we'll go over how to easily find related products using Helium 10’s Cerebro tool, why it’s essential, and how it can lead to increased sales.

Why Finding Related Products Is Important

Whether you’re new to a niche or researching competitors before launching a product, understanding closely related products can make or break your keyword strategy. Knowing who your competitors are and what keywords they’re ranking for can help you:

• Target High-Value Keywords: By studying similar products, you can identify keywords that are most relevant to your niche, improving your chances of ranking well in Amazon search results.
• Optimize Your Listing: Use insights from competitor listings to ensure you include essential keywords, increasing your product’s likelihood of being indexed by Amazon’s algorithm.
• Enhance Advertising Strategies: By knowing which competitors to track, you can refine your advertising campaigns, potentially lowering costs and boosting conversions.

How to Find Closely Related Products Using Cerebro

1. Enter the ASIN in Cerebro
Start by opening Cerebro and entering the ASIN of the product you want to analyze. This can be your own product or a competitor’s product that you want to study.

2. Click on “Get Competitors”
Once the ASIN is loaded, look for the “Get Competitors” button on the right side of the Cerebro interface.

3. View the Closely Related Products
After clicking “Get Competitors,” Cerebro will display a list of up to 20 competitors that are closely related to your product. These competitors are chosen based on their keyword similarity to the product you entered.

How Cerebro Determines Related Competitors

Cerebro’s “Get Competitors” function identifies products with the highest overlap in keyword rankings relative to your selected ASIN. This means that the products displayed are ranking for the most similar keywords, making them highly relevant competitors. By studying these listings, you can gain valuable insights into the keywords that are essential for your niche.

Using Competitor Data to Improve Your Amazon Strategy

After finding your closely related competitors, here are a few ways you can leverage this information to improve your Amazon strategy:

• Run Multi-ASIN Keyword Analysis: Use multiple ASINs in Cerebro to conduct a keyword comparison across several competitors. This will help you identify high-impact keywords commonly used by top-ranking competitors and give you a list of essential keywords to include in your listing.
• Monitor Competitor Listings: Regularly check these competitors to stay updated on any changes they make to their keywords or listing strategies. This can help you adapt to shifts in the market and maintain your competitive edge.
• Optimize Advertising Campaigns: By analyzing competitor keywords, you can create more targeted advertising campaigns that focus on high-converting search terms. This can save you money and increase your return on ad spend.

Conclusion

Finding closely related products in your niche through Cerebro’s “Get Competitors” function is a simple but powerful way to optimize your Amazon strategy. With this insight, you’ll have a clearer picture of your competition, understand the keywords that drive visibility, and enhance your listing and advertising strategies. By focusing on the right keywords and competitors, you’ll improve your product’s discoverability and, ultimately, increase sales.