When it comes to selling on Amazon, understanding how the algorithm views your product is crucial for success. No matter how thorough your keyword research is, if Amazon doesn’t see your product as relevant for a keyword, it can hinder your ability to rank for it, get indexed, or even generate advertising impressions. This article walks you through how to identify the keywords Amazon deems most relevant for your product using the Amazon Recommended Rank metric in Helium 10's Cerebro.
Why Is Amazon's Recommended Rank Important?
Amazon Recommended Rank is a direct metric from Amazon that indicates how relevant a keyword is to your product, particularly in advertising.
- High Relevance: Keywords with a Recommended Rank of 1 are considered the most relevant by Amazon’s algorithm.
- Low Relevance: Higher-ranked numbers mean Amazon sees the keyword as less relevant.
- No Rank: If a keyword doesn’t have a Recommended Rank, Amazon doesn’t associate it with your product at all.
By understanding and addressing this, you can better align your listing with Amazon’s algorithm to improve visibility, indexing, and conversions.
How to Find Amazon Recommended Rank for Your Product
1. Run a Cerebro Search
Start by entering your product or ASIN into Cerebro. This tool will provide a list of keywords related to your product.
2. Sort by Amazon Recommended Rank
Use the Amazon Recommended Rank filter to organize the keywords. This filter allows you to see the keywords Amazon deems most relevant to your product.
3. Analyze the Results
- Keywords with a Recommended Rank of 1 are viewed as the most important.
- Keywords ranked lower or missing entirely indicate areas where Amazon might not fully understand your product’s relevance.
How to Address Low Amazon Recommended Rank
If your primary keywords aren’t highly ranked by Amazon, here are some steps to take:
1. Optimize Your Listing
Ensure the keyword is prominently placed in your title, bullet points, and product description.
2. Improve Conversion Rates
Poor performance on a keyword can signal low relevance. Focus on driving sales through advertising campaigns or other promotional strategies.
3. Monitor Keyword Performance
Track your keywords to see if your changes positively impact their Amazon Recommended Rank.
Why This Matters for New Products
Amazon often has limited data for newly launched products, making it harder for the algorithm to understand their relevance to certain keywords. Using the Amazon Recommended Rank filter can help you identify and prioritize keywords that Amazon already associates with your product, giving you a better chance to succeed from the start.
Conclusion
Understanding Amazon’s perception of your product is a game-changer. By leveraging the Amazon Recommended Rank metric, you can ensure your listing aligns with the algorithm’s expectations, helping you rank effectively, drive sales, and maximize your product’s potential. Start using this strategy today to give your products the competitive edge they deserve.
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