When launching or optimizing your Amazon product listing, finding keywords with low competition but high search volume can give you a significant advantage in ranking and visibility. Here’s a guide to identifying these low-competition keywords, what indexing means, and why this can boost your Amazon sales.
What Does "Indexing" Mean on Amazon?
In Amazon terms, indexing means that your product has the potential to appear in search results for a specific keyword. It does not guarantee that your product will rank high, but it does mean that Amazon has associated that keyword with your listing. Once indexed, your product is eligible to start ranking and can appear in user searches.
Why Low-Competition Keywords Matter
Finding keywords that few products are indexed for can create a unique opportunity. If a keyword has fewer than 300 competing products, just by including it in your listing, you’ll likely appear in search results without any additional effort—sometimes even on the first few pages. This means your product can gain visibility quickly, helping you attract more potential customers with minimal investment in ads.
Using Helium 10 Cerebro to Find Low-Competition Keywords
With Cerebro, you can discover these keywords by adjusting filters to find terms with a low number of competing products. Here’s how to do it:
1. Enter a Competitor’s ASIN in Cerebro – Start by running a search in Cerebro using the ASIN of a similar product to uncover relevant keywords.
2. Apply the Competing Products Filter – Under the filters, locate the Competing Products field. Here, set the maximum to a low number, like 200 or 300, to see only keywords with minimal competition.
3. Review Results – Cerebro will show you keywords with few competing products indexed. If your product is relevant to one of these terms, adding it to your listing may help you rank on the first page quickly.
Understanding the Cerebro IQ Score
Another helpful metric in Cerebro is the Cerebro IQ Score, which measures the ratio of search volume to the number of competing products. High IQ Scores indicate keywords with many searches relative to competition, meaning they offer better ranking potential. Here’s how it works:
- High IQ Scores – Keywords like "Beetlejuice decor," with an IQ Score of 2000, signal a favorable ratio, meaning that the term is frequently searched but not overly competitive. This makes it an excellent choice for your listing.
- Low IQ Scores – On the other hand, a keyword like "goth decor" might have a lower IQ Score (e.g., 68) due to high competition. This doesn't necessarily mean it’s a poor choice; it just indicates higher competition, which may require more effort to rank.
How This Strategy Helps You Make Money
Using low-competition, high-search keywords effectively can get you on page one faster, allowing potential buyers to see your product before your competitors’. By selecting keywords that have high search volume but fewer indexed products, you stand a better chance of ranking organically without having to spend heavily on advertising. As a result, you maximize visibility with minimal cost, enabling faster sales and higher ROI.
In summary:
- Focus on Indexing – Ensure your product is indexed for keywords with high buyer intent and low competition.
- Utilize the Competing Products Filter – Target keywords with less than 300 competing products for easier ranking.
- Leverage Cerebro IQ Scores – Find high-IQ Score keywords to identify terms with high search volume relative to competition.
Implementing these techniques can boost your product’s visibility, reach customers more efficiently, and ultimately generate more sales on Amazon.
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