Cerebro Video: How to Find Amazon Keywords That Are Easier to Rank For

How to Find Low-Competition Amazon Keywords for Easier Ranking

When launching a product on Amazon, one of the best ways to stand out is to choose keywords that are easier to rank for. By targeting less competitive keywords, you can start appearing on page one sooner, driving visibility and sales with fewer resources. Cerebro provides data-driven insights into keyword competition, helping you identify opportunities where you have a realistic chance of ranking from day one.

Why Are Low-Competition Keywords Important?

When you add a new product to Amazon, competing for high-volume keywords with heavy competition is challenging and may take months of sales, ads, and optimization to see results. Instead, focusing on low-competition keywords can bring faster results and help you start driving sales with less ad spend. With Cerebro features like Title Density and Cerebro Product Rank (CPR), you can strategically target keywords that will maximize your budget while giving you the best chance to reach page one faster.

How to Use Cerebro to Find Low-Competition Keywords

1. Identify Relevant Keywords with Title Density:
Title Density measures how many listings on page one currently include a specific keyword in their title. If a keyword has a low title density, it means few competitors are actively targeting it, so you have a better chance of ranking higher with less effort.

For instance, let’s say you’re selling a “coffin bookshelf.” If the Title Density for “coffin bookshelf” is zero, this means no listings on page one currently include this exact keyword in their titles. By incorporating “coffin bookshelf” into your title, you could rank on page one almost immediately, even if your product is new.

• How to Use the Filter: In Cerebro, you can set a Title Density filter to view keywords with low competition. For example, setting a filter to show keywords with a Title Density below five can reveal those less-contested keywords you’re more likely to rank for.

2. Utilize CPR to Estimate the Sales Needed to Rank:
The CPR metric estimates how many sales are needed within a certain timeframe to get your product to page one for a given keyword. This data-driven number provides a practical target if you’re considering running a campaign focused on a specific keyword.

For example, if the CPR for “coffin letter board” is 34, you would need about 34 sales over eight days to have a good chance of reaching page one. Running a focused advertising campaign on this keyword could help you achieve those sales, making it a more cost-effective way to increase rank.

Practical Tips for Using Title Density and CPR

1. Choose Keywords Wisely for Your Title:
While adding a keyword to your title can help with ranking, only add highly relevant keywords. If “coffin bookshelves” is an ideal match for your product, it’s worth adding to your title due to its low Title Density. However, avoid irrelevant keywords, even if they have low competition, as they can reduce conversion rates and hurt your listing.

2. Plan Your PPC Strategy Around Low-Competition Keywords:
Use CPR as a guide to set realistic sales targets in your advertising strategy. For example, if the CPR indicates you need 20–30 sales to reach page one for a low-competition keyword, you can estimate the necessary budget and timeframe to achieve these sales through advertising. This approach lets you focus on keywords that can yield faster results at a lower cost.

3. Optimize for Long-Tail Keywords with Low Competition:
Long-tail keywords, often with three or more words, generally have lower competition and higher buyer intent. For example, “black coffin shelf for bedroom” may have fewer competitors than “coffin shelf” alone, and using Cerebro’s Title Density feature can confirm whether this term has a lower competition level.

Key Takeaways

Using metrics like Title Density and CPR in the Cerebro tool gives you an edge by helping you find low-competition keywords that are easier to rank for. Instead of investing heavily in highly competitive keywords, you can focus on less contested terms that bring in sales faster, maximizing your ROI. With the right keywords in your title and strategic advertising support, you’re more likely to rank on page one from the start, leading to higher visibility and conversions on Amazon.