Cerebro Video: How to Find Long Tail Amazon Keywords and Keywords With Common Roots

Finding Long-Tail and Common-Root Keywords on Amazon with Cerebro

Finding the right keywords can be crucial when optimizing your product listing or running an effective ad campaign on Amazon. Cerebro offers advanced features for identifying high-converting, long-tail keywords and keywords with common roots that can enhance your marketing strategy. These types of keywords can help boost visibility, increase click-through rates, and, most importantly, drive sales.

Why Are Long-Tail and Common-Root Keywords Important?

• Long-Tail Keywords: These are longer, more specific keyword phrases with high buyer intent. For example, instead of targeting a broad keyword like "decor," which attracts general browsing, a more specific phrase such as "coffin decor for bedroom" is more likely to capture serious buyers who know exactly what they're looking for. Targeting long-tail keywords can lead to a higher likelihood of conversion, as these searches often represent users who are closer to making a purchase.
• Common-Root Keywords: By identifying commonly used words within your niche keywords, you can pinpoint valuable terms to target in broad or phrase match campaigns. For instance, if "coffin" frequently appears across many of your relevant keywords, this term may represent a solid foundation to focus on for ads. Common-root keywords also provide insight into relevant, popular search terms for your product category, which can enhance ad targeting.

Using Cerebro to Find Long-Tail and Common-Root Keywords

1. Start with a Basic Search: Begin by entering your product or a competitor’s ASIN in Cerebro. Once you run a search, you’ll get a list of all the keywords associated with that ASIN, which includes organic keywords, paid keywords, and additional data on search volume and ranking.

2. Leverage the Word Frequency Tool: After running the search, scroll down to the Word Frequency section in Cerebro. This area displays the most frequently occurring individual words across all the keywords in your search. If “decor” shows up 668 times, “coffin” 323 times, and so forth, these terms are likely highly relevant to your product. The Word Frequency tool helps you identify common roots, enabling you to better understand which words are foundational within your niche.

3. Find Long-Tail Keywords with Specific Roots:

• Use the Word Count filter to specify a minimum word count (e.g., 3 or 4 words).
• To further refine your results, enter a root keyword, like “coffin,” in the Phrases Containing filter. This will display all the multi-word phrases that include the term “coffin,” showing you more detailed, buyer-focused keywords such as “coffin shelf for kids” or “black coffin decor for Halloween.”
• This approach allows you to narrow down keywords that contain a specific root word and have additional context, which appeals to buyers with a clear intent.

4. Exclude Unwanted Keywords: Sometimes, certain terms may appear in the results that aren’t relevant to your strategy. For example, if you're not interested in seasonal keywords like “Christmas” or want to avoid sensitive terms that could impact listing compliance, you can use the Exclude Phrases Containing filter. By excluding keywords that are irrelevant or problematic, you get a cleaner, more precise list to work with.

5. Analyze and Implement Your Keyword List: Even after filtering, Cerebro may yield hundreds or thousands of keywords. To streamline your strategy, focus on the most relevant keywords with high buyer intent:

• Incorporate Long-Tail Keywords into Your Listing: Prioritize long-tail keywords within your product title, bullet points, and description to increase relevance.
• Create Broad or Phrase Match Campaigns: Use common-root keywords in phrase or broad match campaigns to expand your ad reach, as Amazon will match your ad to various combinations of keywords that include your selected root term.

Final Thoughts

By identifying long-tail keywords and common-root keywords using Cerebro, you can strategically optimize your Amazon listings and advertising campaigns. These highly relevant keywords increase your chances of attracting customers ready to buy, ultimately driving more sales. As you refine your keyword list, Cerebro’s filtering tools can help you pinpoint the keywords that are most profitable and tailored to your niche. Whether you’re just starting out or looking to optimize, integrating this approach can lead to better conversions and improved ROI for your Amazon business.