Helium 10 Ads Video: How to Review Helium 10 Ads Suggestions

How to Review Helium 10 Ads Suggestions for Optimizing Your Advertising Campaigns

Using Helium 10 Ads to manage and refine your advertising campaigns can save you substantial time by automating many routine tasks. With Helium 10 Ads, you set up customized rules for bids, keyword harvesting, and negative matches, allowing the platform to suggest improvements based on your goals. This guide explains how to review and act on Helium 10 Ads recommendations to optimize your campaigns efficiently.

Understanding the Basics: Setting Up and Automating Rules

If you’ve configured your campaigns with custom rules or opted for Helium 10’s standard bid or keyword harvesting rules, Helium 10 Ads will handle ongoing analysis to help you reach your targets. Once a day or weekly, depending on your settings, Helium 10 Ads assesses campaign performance and generates recommendations so you can act directly within the tool without downloading reports or using Amazon’s Seller Central.

Managing Bid Suggestions

If you’re using a predefined algorithm or custom rules, bid suggestions will appear in the "Bids" section of Helium 10 Ads. Here’s how to review and handle these recommendations:

• Evaluating Performance Metrics: Helium 10 Ads offers a clear snapshot of bid performance against your Advertising Cost of Sales (ACOS) goals. For instance, you might see a target that has generated sales but is underperforming due to high ACOS. Helium 10 Ads suggestions will be based on your preset rules, such as pausing a target after a certain number of clicks without sales.
• Acting on Recommendations:
  • Apply: Click the checkmark to apply Helium 10 Ads suggestion directly, such as pausing or adjusting a bid.
  • Snooze: Click the “X” to defer action on a suggestion. If you’d like more data before deciding, you can revisit it the following week.
  • Pause: Use this option if you want Helium 10 Ads to stop suggesting changes for a specific target, ensuring that it remains active regardless of performance.

Keyword Harvesting for Optimal Growth

Keyword harvesting in Helium 10 Ads helps you expand high-performing keywords across campaigns. With harvesting rules, you can set conditions, such as moving a keyword to a new campaign if it reaches a specific order threshold and ACOS target. Here’s how Helium 10 Ads simplifies this process:

• Efficient Keyword Transfer: Let’s say you set up a rule to transfer a keyword to both a performance campaign and a research campaign if it hits two orders with an ACOS below 30%. Helium 10 Ads identifies keywords that meet this criterion and suggests adding them to the new campaigns automatically.
• Quick Implementation: Instead of manually sifting through search reports and setting up new campaigns in Seller Central, simply click the checkmark to add the suggested keywords to the recommended campaigns instantly.

Negative Matching for Cost Management

Negative matching allows you to filter out underperforming keywords based on your set rules. For instance, you can tell Helium 10 Ads to flag keywords with a high click count but no conversions:

• Applying Negative Matches: When Helium 10 Ads finds keywords or ASINs that meet your criteria for negative matching (e.g., 20 clicks and zero sales), you can confirm this recommendation to exclude those keywords from further bids, helping reduce wasted ad spend.
• Alternative Actions:
  • Snooze: If you’d like to give a keyword more time, click the snooze button. Helium 10 Ads will reassess the keyword in your next review.
  • Pause: Use the pause option to stop Helium 10 Ads from suggesting a negative match for a particular keyword.

Streamlined, Time-Saving Campaign Management

With Helium 10 Ads automated analysis and tailored suggestions, you can optimize your advertising campaigns with minimal effort. This once-manual process that took hours can now be completed in minutes each week. Simply review, apply, or snooze each suggestion according to your strategy, letting Helium 10 Ads handle the heavy lifting in the background.

By leveraging Helium 10 Ads suggestions, you can monitor your advertising performance while maintaining full control over campaign decisions. Whether you’re fine-tuning bids, expanding keywords, or excluding ineffective ones, Helium 10 Ads structured system allows you to scale your advertising efforts effectively, saving time and achieving better results.