Helium 10 Ads Video: How to Manually Create New Campaigns in Helium 10 Ads

If you’re someone who likes full control over your Amazon advertising campaigns, Helium 10 Ads by Helium 10 offers a manual campaign creation option. While AI advertising is a great hands-off solution, manual setup lets you manage everything—from campaign rules to keyword targeting. If you want to oversee every detail and create custom strategies, follow this step-by-step guide to set up campaigns in Helium 10 Ads.

Step 1: Access the Campaign Creation Tool

1. Go to Ad Manager in Helium 10 Ads.
2. Click the Add Campaign button.
3. You’ll be given two options: Quick Setup or Guided Setup.

• Quick Setup: Ideal for new sellers who want fast results.
• Guided Setup: Recommended for experienced sellers who want complete control.

This guide utilizes the Guided Setup for more customization.

Step 2: Name Your Product Group

• Give your campaign a descriptive name. For example: Test Campaign 1.
• This helps you identify and manage campaigns easily later on.

Step 3: Choose a Bid Algorithm or Custom Rules

• Bid Algorithm: Select Target ACOS if you want Helium 10 to suggest bids based on a desired Advertising Cost of Sales (ACOS).
  • Example: Set a target ACOS of 20-30%, depending on your goals.
• Custom Rules: If you prefer building specific rules for campaigns, you can save this option for a future step.

Step 4: Select Products for the Campaign

• You can advertise a single product per campaign or select multiple products.
• For better tracking, it’s generally recommended to advertise one product per campaign.

Step 5: Choose Campaign Types

Helium 10 Ads allows you to run the following campaign types:

• Sponsored Products
• Sponsored Brands (Headline Ads)
• Sponsored Display Ads

For this guide, we’ll focus on Sponsored Products.

Step 6: Set Budgets, Bids, and Campaign Settings

• Daily Budget: Decide how much you want to spend each day.
• Default Bid: Set the starting bid for your keywords (e.g., $0.68 or $1.00).
• Once configured, click Next.

Step 7: Add Keywords and Targets

Research Keywords (Broad or Phrase Match)

• Broad and phrase match keywords allow Amazon to discover long-tail keywords or related terms that you may not have targeted directly.
  • Example: Use “coffin shelf” as a broad match to capture variations like “large coffin shelf” or “coffin shelf for men”.
• Auto campaigns can target both keywords and ASINs.

Performance Keywords (Exact Match)

• Add exact match keywords for your most important, high-converting search terms.
  • Example: “coffin shelf” will only target searches with that specific phrase.

Product Targeting ASINs

• Add ASINs if you want to target competitor products directly.
• Use research tools like Black Box to find profitable products to target.

Step 8: Set Keyword Harvesting Rules

This step ensures your campaigns work together seamlessly through automated rules:

• Keyword Harvesting:
  • If a search term in the auto campaign generates two orders with an ACOS ≤ 40%, the system will automatically:
    • Add the keyword to the broad campaign as a broad match.
    • Add the keyword to the performance campaign as an exact match.
• ASIN Harvesting:
  • If an ASIN in the auto campaign meets the same criteria (two orders with ≤ 40% ACOS), it will be moved to the product targeting campaign.

These rules ensure that high-performing keywords and ASINs are optimized across campaigns.

Step 9: Review Campaign Settings

On the final page, review all campaign settings:

• Keywords
• Budgets
• Bidding strategy
• Rule groups

Tip: Avoid setting negative targets initially. Let the data guide your negative targeting decisions over time.

Step 10: Launch Your Campaigns

Once you’re satisfied with your configurations, click Launch Campaigns.

Final Thoughts: Manual Setup vs. AI Advertising

A manual setup is perfect for sellers who prefer direct control over every aspect of their advertising campaigns. It allows you to:

• Set detailed rules for campaign interaction.
• Adjust bidding strategies based on ACOS, impressions, or orders.
• Fine-tune product targeting and keyword harvesting for better optimization.

If you prefer an automated, hands-off approach, consider using AI advertising in Helium 10 Ads. But if you’re a control-oriented seller, this manual setup process gives you the flexibility to design campaigns exactly how you want.