Adtomic Video: How to Manually Create New Campaigns in Adtomic

How to Manually Set Up New Campaigns in Adtomic

If you’re someone who likes full control over your Amazon advertising campaigns, Adtomic by Helium 10 offers a manual campaign creation option. While AI advertising is a great hands-off solution, manual setup lets you manage everything—from campaign rules to keyword targeting. If you want to oversee every detail and create custom strategies, follow this step-by-step guide to set up campaigns in Adtomic.

Step 1: Access the Campaign Creation Tool

1. Go to Ad Manager in Adtomic.
2. Click the Add Campaign button.
3. You’ll be given two options: Quick Setup or Guided Setup.

• Quick Setup: Ideal for new sellers who want fast results.
• Guided Setup: Recommended for experienced sellers who want complete control.

This guide utilizes the Guided Setup for more customization.

Step 2: Name Your Product Group

• Give your campaign a descriptive name. For example: Test Campaign 1.
• This helps you identify and manage campaigns easily later on.

Step 3: Choose a Bid Algorithm or Custom Rules

• Bid Algorithm: Select Target ACOS if you want Helium 10 to suggest bids based on a desired Advertising Cost of Sales (ACOS).
  • Example: Set a target ACOS of 20-30%, depending on your goals.
• Custom Rules: If you prefer building specific rules for campaigns, you can save this option for a future step.

Step 4: Select Products for the Campaign

• You can advertise a single product per campaign or select multiple products.
• For better tracking, it’s generally recommended to advertise one product per campaign.

Step 5: Choose Campaign Types

Adtomic allows you to run the following campaign types:

• Sponsored Products
• Sponsored Brands (Headline Ads)
• Sponsored Display Ads

For this guide, we’ll focus on Sponsored Products.

Step 6: Set Budgets, Bids, and Campaign Settings

• Daily Budget: Decide how much you want to spend each day.
• Default Bid: Set the starting bid for your keywords (e.g., $0.68 or $1.00).
• Once configured, click Next.

Step 7: Add Keywords and Targets

Research Keywords (Broad or Phrase Match)

• Broad and phrase match keywords allow Amazon to discover long-tail keywords or related terms that you may not have targeted directly.
  • Example: Use “coffin shelf” as a broad match to capture variations like “large coffin shelf” or “coffin shelf for men”.
• Auto campaigns can target both keywords and ASINs.

Performance Keywords (Exact Match)

• Add exact match keywords for your most important, high-converting search terms.
  • Example: “coffin shelf” will only target searches with that specific phrase.

Product Targeting ASINs

• Add ASINs if you want to target competitor products directly.
• Use research tools like Black Box to find profitable products to target.

Step 8: Set Keyword Harvesting Rules

This step ensures your campaigns work together seamlessly through automated rules:

• Keyword Harvesting:
  • If a search term in the auto campaign generates two orders with an ACOS ≤ 40%, the system will automatically:
    • Add the keyword to the broad campaign as a broad match.
    • Add the keyword to the performance campaign as an exact match.
• ASIN Harvesting:
  • If an ASIN in the auto campaign meets the same criteria (two orders with ≤ 40% ACOS), it will be moved to the product targeting campaign.

These rules ensure that high-performing keywords and ASINs are optimized across campaigns.

Step 9: Review Campaign Settings

On the final page, review all campaign settings:

• Keywords
• Budgets
• Bidding strategy
• Rule groups

Tip: Avoid setting negative targets initially. Let the data guide your negative targeting decisions over time.

Step 10: Launch Your Campaigns

Once you’re satisfied with your configurations, click Launch Campaigns.

Final Thoughts: Manual Setup vs. AI Advertising

A manual setup is perfect for sellers who prefer direct control over every aspect of their advertising campaigns. It allows you to:

• Set detailed rules for campaign interaction.
• Adjust bidding strategies based on ACOS, impressions, or orders.
• Fine-tune product targeting and keyword harvesting for better optimization.

If you prefer an automated, hands-off approach, consider using AI advertising in Adtomic. But if you’re a control-oriented seller, this manual setup process gives you the flexibility to design campaigns exactly how you want.