Adtomic Video: Introduction and Overview to Helium 10 Adtomic Advertising

Mastering Amazon Advertising with Helium 10’s Adtomic

Amazon advertising can feel overwhelming, especially for those new to it. Fortunately, Helium 10’s Adtomic software simplifies the process, allowing both novice and experienced sellers to manage campaigns efficiently. Here’s a breakdown of how Adtomic works and why it could transform your Amazon advertising strategy.

Why Adtomic? A Seller's Journey

Many sellers, including experienced ones, initially feel intimidated by Amazon advertising. Like many of you, I was once hesitant to dive into the complexities of campaign management, focusing instead on product launches and keyword research. However, when Adtomic (originally named “Ads”) was introduced, it provided a user-friendly way to understand campaign performance without downloading countless spreadsheets or running pivot tables.

Now, you can manage over 200 campaigns in just 20 minutes per week, thanks to Adtomic’s automation and data insights. Let’s walk through the key features that make this possible.

Getting Started: The Dashboard and Token Setup

The first thing you’ll notice when you log in to Adtomic is the dashboard. If you’ve connected your Amazon advertising and regular API tokens, you’ll see performance data across your campaigns immediately. You’ll get access to advanced metrics not easily found within Amazon’s native tools, such as:

  • TACoS (Total Advertising Cost of Sales)
  • Hour-by-hour campaign performance
  • Highest ACOS campaigns and targets

These insights allow you to make informed decisions about how to allocate your ad budget and optimize campaigns.

Bid Suggestions: Automate and Save Time

One of Adtomic’s biggest time-saving features is the Suggestions Page. This tool provides automated bid recommendations, helping you quickly identify where adjustments are needed. For example, you can review 120+ bid suggestions and apply changes across multiple campaigns with just a few clicks. Instead of editing each campaign individually, Adtomic allows you to make bulk adjustments, saving hours of manual work every week.

Advanced Analytics: Identify Wasted Spend Instantly

Adtomic’s Analytics Page offers a deep dive into your campaigns, giving you visibility at every level—campaign, ad group, target, and even search term level. This feature is perfect for those who want to audit their advertising accounts. Many users quickly discover hundreds or thousands of dollars in wasted ad spend they can eliminate immediately.

Ad Manager: Centralized Campaign Overview

Whether you’re new to advertising or have years of experience, the Ad Manager brings all your existing campaigns—whether created within Adtomic or elsewhere—into one place. You’ll get a high-level view of performance, making it easy to manage your campaigns and track progress over time.

Rules and Automations: Customize Your Strategy

For more advanced users, Adtomic offers a Rules and Automation feature. If you’ve been managing advertising manually, using spreadsheets, VLOOKUPs, and pivot tables, this tool will revolutionize your workflow. You can program your custom rules directly into Adtomic, automating routine processes such as:

  • Lowering bids if ACOS (advertising cost of sales) exceeds a certain threshold
  • Identifying underperforming keywords with too many clicks and no conversions
  • Adjusting bids automatically based on target ACOS goals

Once you set these rules, Adtomic monitors your campaigns and provides suggestions on when to raise or lower bids—eliminating the need for manual reports.

AI Advertising: Campaigns in Seconds

Adtomic also features a powerful AI Advertising Tool, perfect for users overwhelmed by advertising management. This tool allows you to:

1. Set a budget and a goal (e.g., visibility or profitability).
2. Add a few keywords, if desired.
3. Launch multiple optimized campaigns in less than a minute.

The AI handles everything—from keyword harvesting to bid adjustments—so even those with little experience in advertising can achieve professional results. Experienced sellers who are tired of manual adjustments may also benefit from switching to this AI-driven approach.

Conclusion: Adtomic Puts You in Control of Advertising

Whether you’re new to Amazon advertising or an experienced seller managing dozens of campaigns, Helium 10’s Adtomic offers a comprehensive, user-friendly solution. With automated suggestions, advanced analytics, customizable rules, and AI-powered advertising, Adtomic eliminates the stress of advertising management and allows you to focus on growing your business.

With Adtomic, you can take control of your campaigns, save time, and reduce wasted spending. Ready to simplify your Amazon advertising strategy? Start using Adtomic today and see the difference it can make!

 

Was this article helpful?
0 out of 0 found this helpful

Comments

0 comments

Article is closed for comments.