Listing Builder Video: How to Analyze Your Listing's Competitor Comparison Table

How to Analyze Your Amazon Listing's Competitor Comparison Table: A Guide to Outranking Competitors and Increasing Sales

In the competitive world of Amazon selling, staying ahead of your competitors can make all the difference between dominating your niche or falling behind. While optimizing your own listing is important, it’s equally crucial to know how your competitors are doing. This is where the Competitor Comparison Table comes in, providing you with a powerful tool to outsmart your competition and maximize your listing’s SEO performance.

Why Analyzing the Competitor Comparison Table is Crucial

Optimizing your Amazon listing isn’t just about using relevant keywords—it's also about knowing how you compare to your competitors. The Competitor Comparison Table allows you to see how your competition is using key search terms and highlights opportunities where you can outperform them. This insight can lead to:

• Higher Search Rankings: By filling in keyword gaps that your competitors miss, you’ll have a stronger presence on Amazon’s search results.
• Increased Conversions: Optimizing for keywords that others are neglecting can drive more sales your way.
• A Competitive Edge: You’ll have data-driven insights into where your competitors are lagging, allowing you to stay one step ahead.

How to Use the Competitor Comparison Table

If you have access to the Helium 10 Diamond Plan, you can unlock the Competitor Comparison Table. Here’s how you can leverage this tool to analyze your listing against your competitors and capitalize on keyword opportunities.

1. Access the Competitor Comparison Table

Start by clicking Open Competitor Comparison within your Keyword Bank. This feature brings all the keyword insights together in one easy-to-read table, giving you a clear picture of how you compare to the competition.

2. View Key Competitor Data

Once inside, you’ll see a chart displaying all of the keywords that you have identified as important for your listing. For instance, let’s say you’re tracking 111 keywords for your product listing, such as "coffin shelf" or "gothic shelf." You’ll be able to see:

• How your competitors are performing for each of these keywords.
• Whether they are using these keywords in exact phrase form in the title, bullet points, and description.

3. Identify Keyword Gaps

The real value of the Competitor Comparison Table lies in its ability to show where your competitors may be missing key opportunities. For example:

• The keyword "coffin shelf large" might be important, but you see that none of your competitors have used this keyword in exact phrase form or at all. This presents a major opportunity for you to be the first seller to optimize for this term.
• Similarly, a keyword like "spiderweb shelf" might not be as relevant in your niche. However, if it was a crucial keyword, you’d quickly spot that none of your competitors have it in their listings, giving you another potential advantage.

4. Compare Keyword Usage Across Listings

You can instantly see which competitors are optimized for key terms. For instance, if most of your competitors use "coffin shelf" in exact phrase form in their titles but one does not, you can capitalize on that competitor's weakness.

On the other hand, for a keyword like "gothic coffin shelf", you might see that no one has it in their listing, giving you a chance to dominate that search term by adding it to yours.

5. Understand Placement and Form of Keywords

The Competitor Comparison Table doesn’t just show which keywords are being used—it also shows how and where those keywords are being placed. You can see whether keywords are being used in:

• Exact Phrase Form: Appearing exactly as searched by customers.
• Plural Form: For example, using "coffin shelves" instead of "coffin shelf."
• Field Broad Match: Keywords that are spread across different parts of the listing.

These insights help you understand not only which keywords are important but also how to structure them within your listing to maximize visibility.

The Benefits of Using Competitor Comparison Data

Analyzing your listing’s SEO performance in relation to your competitors can help you refine your strategy in several ways:

• Stay Ahead of the Competition
  • By continuously monitoring how your competitors are optimizing their listings, you’ll be able to make adjustments to keep your listing more relevant. You can identify the exact keywords and phrases that competitors may overlook, ensuring you’re always ahead in search rankings.
• Optimize Keyword Placement
  • With Amazon’s algorithm increasingly focusing on keyword placement, it’s important to have the right keywords and to have them in the right place. The Competitor Comparison Table shows how other sellers are positioning their keywords, giving you insight into how to structure your listing for maximum effectiveness.
• Capitalize on Missed Opportunities
  • Spotting keywords that your competitors are ignoring is one of the easiest ways to gain a competitive edge. By filling in those gaps, you can potentially capture a portion of the market they’re missing.

Conclusion: The Secret Weapon to Beat Your Competitors

In the fast-paced world of Amazon selling, relying solely on your own keyword strategy is no longer enough. The Competitor Comparison Table gives you the insights needed to not only optimize your listing but also outsmart your competitors. By identifying gaps in their keyword strategy and making adjustments to your own, you can stay one step ahead and ensure your listing ranks higher and converts better.