Listing Builder Video: How to Compare Your Listing's Amazon SEO Score to Competitors

How to Compare Your Amazon Listing’s SEO Score to Competitors and Why It Matters

In the competitive world of Amazon selling, optimizing your listing's Search Engine Optimization (SEO) is critical for visibility and sales. However, it's not enough to optimize your own listing—you need to ensure it performs better than your competitors. This article will explain how to compare your listing's Amazon SEO score against competitors, why it’s important, and how doing so can give you a significant advantage in driving more traffic and sales.

Why Comparing SEO Scores to Competitors Is Important

Optimizing your own Amazon listing is key to success, but understanding how it performs relative to your competitors can give you the edge. If your listing is more optimized than others, it's more likely to rank higher in search results, gain more visibility, and convert more buyers.

Here’s why this is important:

• Better Rankings: A well-optimized listing will rank higher for relevant keywords compared to a competitor’s less optimized listing. This means your product will appear more often when potential customers search for related terms.
• Increased Sales Conversions: When a customer searches for a product and your listing is highly optimized for the relevant keywords, Amazon recognizes this as a positive interaction. If the customer purchases your product, the algorithm values your listing more for future searches.
• Competitive Advantage: Continuously monitoring and improving your listing’s SEO keeps you ahead of your competitors, giving you more opportunities to capture traffic, clicks, and purchases.

How to Compare Your SEO Score to Competitors

1. Use the Keyword Performance Rank Tool

Listing Builder’s Keyword Performance Rank tool allows you to compare your listing’s SEO score directly with your competitors. Here’s how to get started:

• First, enter your competitors’ ASINs into the tool. These could be suggested ASINs or ones you’ve identified manually. If you’re selling a coffin shelf, for instance, input the ASINs of other coffin shelves that appear in your category or keyword searches.
• Once the ASINs are added, the tool will generate an SEO score for your listing and your competitors’. For example, your listing might have a score of 181,011, while your competitors score lower. This means your listing is better optimized in terms of keyword placement and relevance.

2. Understand Your SEO Score

The tool evaluates several factors to calculate your SEO score, including how well you’re using exact keyword phrases, broad matches, and the placement of those keywords in the title, bullet points, and description.

• Exact Match Keywords: These carry the most weight. For instance, if you’re selling a coffin shelf and use the exact phrase "coffin shelf" multiple times in your listing, Amazon will see it as highly relevant for searches containing those keywords.
• Competitor Comparison: Your goal is to ensure that your listing’s score is consistently higher than your competitors’. If you’re scoring higher, your listing is considered better optimized, meaning you’re more likely to outrank them in search results.

3. Track and Update Your Score Regularly

SEO scores can change over time as competitors update their listings or as search behaviors shift. Regularly checking your score and comparing it with your competitors ensures that you maintain your advantage.

• How to Refresh Your Competitor Comparison: To ensure your comparison data is up to date, you can manually refresh the tool by deleting and re-adding your competitors. This will pull in the latest version of their listings so you can see if any changes have affected their ranking.

4. Monitor Title and Bullet Points Rankings (Optional)

Although your overall SEO score is what matters most, Listing Builder also allows you to see how your competitors rank in specific fields like the title or bullet points. While these individual rankings are not as crucial to monitor, they can still provide insights into how competitors are positioning their products.

How Comparing SEO Scores Helps You Make Money

Optimizing your listing is only one part of the equation—comparing and outperforming your competitors is what will really set you apart. Here’s how it can translate into higher sales:

• Increased Relevance: If your listing ranks higher for relevant keywords, more customers will see your product first, increasing your chances of getting clicks and making sales.
• Higher Conversion Rates: When your listing is optimized with the right keywords in the right places, you’re more likely to convert searches into purchases. Amazon rewards listings that convert well by ranking them higher in future searches, creating a positive feedback loop.
• Ongoing Advantage: By regularly comparing your listing’s SEO performance to competitors and updating your strategy accordingly, you maintain an ongoing advantage. This proactive approach ensures you stay ahead, especially in competitive niches.

Final Thoughts: Stay Ahead of Competitors with Continuous SEO Optimization

Amazon’s algorithm constantly evolves, and so do your competitors. While achieving a high SEO score is a great first step, maintaining that edge by regularly comparing your performance to competitors is key to sustained success.

By monitoring your Keyword Performance Rank and making adjustments as needed, you ensure that your listing remains highly optimized, relevant, and competitive.