Listing Builder Video: How to Create an Amazon Listing from Scratch

How to Create an Amazon Listing from Scratch with or without AI: A Complete Guide

Creating an effective Amazon listing is crucial for driving sales and visibility on the platform. Whether you're launching a new product or improving an existing one, getting your keywords right and optimizing your listing is key. With Helium 10’s Listing Builder, you can create a listing from scratch, either manually or with the help of AI.

In this article, we’ll show you how to build a listing, leverage AI for creativity, and why this process can help you increase your profits.

Why Creating a Well-Optimized Listing Matters

A well-optimized Amazon listing is essential for appearing in search results and attracting customers. Without relevant keywords or an engaging product title and bullet points, you might miss out on potential sales.

But why use AI?

• Language barriers: If you're creating a listing in a language you’re not fluent in, AI can help.
• Writer’s block: We all struggle with creativity at times. AI can provide inspiration and generate content based on your input.
• Keyword optimization: Listing Builder helps ensure you’re including all your important keywords, maximizing your chances of being indexed and ranked.

Step-by-Step Guide: Using AI to Create an Amazon Listing from Scratch

1. Choose Your Marketplace

Start by choosing the marketplace you're targeting. Whether you're listing for Amazon USA, Germany, Japan, or any other region, the language and local SEO strategies will adapt accordingly. 

2. Add Keywords to the Keyword Bank

Before writing your listing, make sure you’ve gathered all the relevant keywords using Helium 10’s tools like Cerebro. You can manually add these keywords to your keyword bank in Listing Builder or import them from My List.

3. Describe Your Product Features for AI

If you’re using AI to help write your listing, start by adding your product's characteristics. Listing Builder allows up to 500 characters for product descriptions and features. For example, you might include:

• • Bat-shaped bath rug
  • Extra thick, 32 x 20 inches
  • Chenille fiber, machine washable, water-absorbent

These details give AI the necessary information to create accurate and optimized listings.

4. Choose Your Tone and Audience

One of the cool features of Listing Builder is its tone settings. You can set the tone of your listing to match your target audience. For example, if you’re listing a fun, spooky product like a bat-shaped bath mat, you might select a humorous tone. Other tone options include formal, casual, empathetic, or inspirational.

Additionally, you can specify your target audience. For the bat-shaped bath mat, you might choose "men and women who enjoy gothic decor" or "gift shoppers for spooky decor lovers."

5. AI Writing for Titles and Bullet Points

Now that you’ve set up the basics, let AI do the heavy lifting!

Creating the Title:

Enter the key terms you want to appear in the product title (e.g., "bat rug" and "spooky bathroom decor"). Once you’ve selected your important keywords from the keyword bank, click the "AI Write It For Me" button. In seconds, AI will generate a title, such as:

"Spooky Bathroom Decor Bat Rug – Non-Slip, Water Absorbent, 32x20 Inch Bat-Shaped Bath Mat with Thick Chenille Fiber, Machine Washable – The Perfect Gift for Gothic Decor Enthusiasts"

AI ensures that the title contains your most important keywords while following Amazon’s title formatting rules.

Creating Bullet Points:

Next, you can let AI generate the bullet points. These are key features that will make your product stand out. For example, AI might create:

• • "Bat-shaped bath rug perfect for a goth-inspired bathroom"
  • "32x20 inch chenille fiber rug, machine washable and highly absorbent"
  • "Adds a spooky touch to your bathroom decor – the perfect Halloween gift!"

These bullet points will also cross off keywords from your keyword bank, ensuring your listing uses the best phrases and terms to improve indexing and search visibility.

6. Review and Edit the Listing

Once AI has written your title and bullet points, you can manually edit them. You might want to tweak the wording or add other keywords to maximize keyword density. As you write or edit, Listing Builder crosses out any keywords from your keyword bank that have already been used, making it easy to track your progress.

Creating a Listing Manually (Without AI)

If you don’t have access to AI (for example, if you're on Helium 10’s Platinum Plan), you can still use Listing Builder to write a manual listing.

Here’s how:

• Start Writing: Begin by writing your title and bullet points while monitoring the keyword bank. As you use a keyword in your listing, it will automatically be crossed out.
• Track Keyword Relevance: If you hover over each keyword, Listing Builder shows the top 10 ranked products for that keyword, giving you an idea of how competitive and relevant that keyword is.
• Optimize Your Listing: Make sure to include your most important keywords (10–15 key phrases) and fill the rest of your listing with related terms. Listing Builder’s root keyword system helps you track individual words, so even if you don’t use a complete keyword phrase, you’ll know if you’ve included all the necessary parts.

Tips for Maximizing Listing Performance

• Focus on High-Impact Keywords: Include your most important keywords in the title and first bullet point, as these areas carry more weight for Amazon’s SEO algorithm.
• Use Root Keywords: To improve indexing chances, make sure every word from your key phrases is used at least once in your listing.
• Avoid Overstuffing: While it’s important to use keywords, avoid keyword stuffing, which can make your listing difficult to read and less appealing to buyers.

Conclusion

Whether you’re using AI or writing manually, Helium 10’s Listing Builder is an essential tool for creating high-performing Amazon listings. AI can save you time and help you overcome writer’s block, while Listing Builder ensures you’re using all the right keywords to maximize your product's visibility and potential for sales.

With a well-optimized listing, you’ll be in a stronger position to attract more customers, improve your rankings, and ultimately increase your sales on Amazon.