Listing Builder Video: How to Import Keywords into Listing Builder

When it comes to selling on Amazon, properly integrating keywords into your listing is crucial for success. Keywords help potential customers find your product, and using the right ones can significantly increase your visibility and sales. This is where Listing Builder comes in.

Listing Builder is an Amazon listing optimization tool designed to ensure that you use all the right keywords in the most effective way. In this article, we'll break down how to import keywords into Listing Builder and explain why this step is essential for boosting your product’s performance on Amazon.

Why Importing Keywords is Important

Your Amazon listing's success hinges on whether or not you're targeting the right keywords. Listing Builder helps you do this efficiently by organizing and optimizing these keywords for the Amazon algorithm. If you're planning to create a listing manually through Amazon Seller Central without utilizing Listing Builder, you might miss the opportunity to include crucial keywords or structure them in a way that maximizes your product’s discoverability.

The tool is designed to:

• Ensure all your main and secondary keywords are included in the listing
• Organize keywords effectively to make sure you’re indexed for them
• Provide insights on keyword performance, helping you rank higher in search results

Without importing keywords into Listing Builder, you're missing out on key insights that can improve your listing's visibility and performance.

Where Do Keywords Come From?

Before you can import keywords into Listing Builder, you need to gather them. The good news is that Helium 10 offers several tools to help you with this, such as Cerebro and Magnet. Depending on the research you’ve conducted, your list could include hundreds of keywords.

Once you’ve gathered your keywords, you’re ready to import them into Listing Builder.

Step-by-Step Guide: How to Import Keywords into Listing Builder

Here’s how to import your keywords and optimize your listing:

1. Copy Your Keywords: Start by copying your list of keywords. Whether you have 77 or 150 keywords, it’s important that you’ve completed your keyword research before moving on to the next step.

2. Open Listing Builder: Select the option to Add a Listing. In Listing Builder, there are two places where you can add keywords. While you could add them in either the first or second tab, it’s easiest to start on the main tab labeled "Add Keywords for Listing."

3. Add Keywords: Click on the option to manually add keywords. This will bring up a text box where you can simply paste your entire list of keywords. Once pasted, click "Add to Bank." You can also add keywords from My List or add keyword suggestions.

4. View Your Keyword Bank: Once the keywords are added, Listing Builder will display them in your keyword bank on the right-hand side of the screen. Here, you'll see all the important data tied to your keywords, including search volume and CPS (Competitor Performance Score).
Note: If you haven’t entered any competitor information yet, the CPS column may be blank.

5. Analyze Your Keywords: Listing Builder will automatically break down your keyword list into one-word, two-word, and three-word roots, helping you identify which keywords are most common and significant for your listing. For instance:
- One-word roots: Keywords like "gothic," "decor," and "witchy" might appear in your list.
- Two-word roots: Phrases like "home decor" could be frequent across multiple keyword phrases.
- Three-word roots: In our example, a phrase like "rugs for bedroom" might be prominent.

This feature allows you to see which keyword combinations appear most often, giving you valuable insights into how to structure your listing to maximize keyword relevance.

Why This Process is Key to Amazon Success

Amazon’s algorithm works by indexing listings based on the keywords they contain. If a keyword isn’t in your listing, your product won't show up when customers search for it. This means that failing to include relevant keywords—or missing important variations—could cost you valuable traffic and sales.

By importing your keywords into Listing Builder, you ensure that every crucial keyword is accounted for and properly positioned within your product title, bullet points, and description.

So, make sure you do your keyword research using tools like Helium 10's Cerebro or Magnet and then import the results into Listing Builder for an optimized, high-performing Amazon listing.