Helium 10 Ads AI Advertising

What if managing advertising campaigns could be effortless? With Helium 10 Ads AI, it can. This AI-powered solution takes care of everything—from launching campaigns to optimizing performance—so you can focus on growing your business. Curious how it works? Let’s dive in. 

• Navigating AI Advertising
• Configure a Filter
• Export Your Data
• Add a New Product Goal
• ​​Enabling, Pausing, or Archiving Existing Product Goals
• Analyzing and Editing Product Goals
• Frequently Asked Questions

What are Product Goals?

Product Goals are designed to be a fully automated, set-it-and-forget-it approach to launching and managing Sponsored Product campaigns. 

How It Works

A Product Goal will automatically create campaigns advertising the specific product included in the Product Goal. These campaigns are unable to be edited as the AI Advertising system is handling all of the changes to the campaign to optimize for better performance.

Navigating AI Advertising

At the top of the AI Advertising page, you will see a quick combined overview of all your AI Advertising Product Goals configured for the selected account. The chart will display a total of the following key metrics for the selected lookback window selected at the top right for all Product Goals that have been configured in your account: Spend, Sales, ACoS, and Orders.

Below the AI Advertising Overview Chart, you will see a table showing all your products that have an AI Advertising Product Goal configured. This table will show the current Status, Start Date, Daily Budget, ACoS Goal, and current Budget Utilization, as well as the same key metrics shown in the Overview Chart (Spend, Sales, ACoS, and Orders) per individual Product Goal configured.

At the top of the table, you will also have the options to:

• Configure a Filter
• Export your Data
• Add a New Product Goal

Configure a Filter

By default, all Product Goals will be listed in the table below the Overview Chart. You can filter the table by the following metrics and/or statuses:

• Products
• Status
• Spend
• Sales
• ACoS
• Orders

To set a filter:

1. Click on the "Filters" button
2. Configure preferred filters.
3. Click Apply.

Note: You can also clear any existing filters you have configured by clicking on the “Clear” button.

Export Your Data

You can export the current view of your table by clicking on the “Export Button” at the top right of the table. This will generate a CSV file of the data shown in the table, which includes the following:

• Product Goal ID
• Product
• Sku
• Status
• Start Date
• Spend
• Sales
• Orders
• ACOS Goal
• ACOS
• Daily Budget
• Budget Utilization (Today)

Add a New Product Goal

To create a new Product Goal:

1. Click “+ Product Goal” at the top right of the table. This will take you to the Product Setup Page. 
2. Select a product or multiple products for AI Advertising to manage under the “Product” option.
   • Upon selecting a product for a product goal, your products listing quality score will be automatically calculated. We suggest reviewing your listing quality score to ensure advertising success. Please see the following reasons for having a high listing quality score:

     • Maximizing Campaign Effectiveness
       A high-quality listing is essential for conversions. Even with optimal ad targeting, poor listing quality—such as low-resolution images, unclear descriptions, or missing details—can deter potential buyers. Ensuring listings are optimized enhances the likelihood of ad clicks converting into sales.

     • Improving Ad Performance
       Well-optimized ASINs with complete and relevant information align better with customer search intent. This can improve ad relevance, click-through rates (CTR), and quality scores, leading to lower costs per click (CPC) and higher returns on ad spend (ROAS).

     • Preventing Wasted Budget
       Poor-quality listings can result in wasted ad spend if traffic is directed to listings that fail to convert. A quality check ensures funds are used efficiently by driving traffic to listings ready to perform.

     • Enhancing AI Learning
       AI models rely on performance data to make adjustments. If the initial ASINs have poor-quality listings, the AI may draw incorrect conclusions, misallocate budgets, or reduce campaign efficiency. High-quality listings provide a stronger foundation for accurate AI optimization.

     • Building Customer Trust
       Professional and polished listings build customer confidence, increasing the likelihood of conversion. A quality check ensures listings meet customer expectations, contributing to better brand perception.

3. Set your product goal's daily budget under the “Daily Budget” option.
4. Add up to 10 seed keywords that are relevant to your product under the “Keywords” option.
   • You can choose to add Suggested Keywords, add keywords from a list, or enter new keywords.
5. Exclude Keywords
   • You can choose to exclude up to 10 specific search terms from triggering your ads to avoid irrelevant traffic and reduce costs.
6. Set up any advanced targeting, if any, by clicking on the “Advanced Targeting” button. You can set the following advanced targeting settings:
   • Product Targets
     • Target your ads to specific ASINs
   • Exclude ASINs
     • Exclude specific ASINs to prevent your ads from appearing on those product pages.
   • ACOS Goal
     • This is a signal for the AI ​​to understand your tolerance for ACoS. This Target ACoS is only used as a reference for AI optimization goals, but AI will still optimize ads towards lower ACoS, higher conversions or awareness.
7. If you configured any Advanced Targeting, click “Save,” then “Launch”; otherwise, click “Launch” to create your new Product Goal.

Enabling, Pausing, or Archiving Existing Product Goals

You can enable, pause, or archive an existing Product Goal either from the Product Goal table or from within a specific Product Goal.

To enable, pause, or archive an existing Product Goal from the table:

1. Select the checkbox next to the Product Goal you wish to pause or archive.
2. Click the “Status” button at the top of the table.
3. Select the preferred status radial button for “Enable”, “Pause”, or “Archive”.
4. Click “Apply”.

To enable, pause, or archive from within a specific Product Goal:

1. Click the existing Product Goal name to open the Product Goal’s Analytics page.
2. Click the “pencil icon” next to the Product Goal’s status.
3. Select the preferred status radial button for “Enable”, “Pause”, or “Archive”.
4. Click “Apply”.

Note: You cannot change the status of archived Product Goals.

Analyzing and Editing Product Goals

You can analyze and deep-dive into previously created Product Goals. The Analysis page allows you to see key metrics over time and the targets being used for each Product Goal.

To analyze and edit a previously created Product Goal, click on the Product Goal from the Product Goal table.

This will load the Product Goal Details Page. On the Product Goal Details Page, you will see the following tiles and information:

• Overview
  • Start Date
  • Status
    • You can change the status by clicking on the “pencil icon” next to the current status.
  • ACOS Goal
    • You can change the ACOS goal by clicking on the “pencil icon” next to the current goal.
  • Daily Budget
    • You can change the Daily Budget by clicking on the “pencil icon” next to the current budget.
• Goal
  • This chart will show your ACOS against your ACOS Goal for the time frame selected at the top right.
• Budget
  • This chart will show your Budget Utilization against your Daily Budget for the time frame selected at the top right.
• ROI
  • This chart will show your Spend and Sales as well as the overall ROI for the time frame selected at the top right.
• Orders
  • This chart will show your Organic Orders against your Sponsored Ad Orders for the time frame selected at the top right.
• Targeting
  • This table lists the current targeting running for the Product Goal and all key metrics associated with each target.
  • Excluded targeting can also be seen for the Product Goal by clicking the “Excluded” toggle at the top right of the table.

Note: On each chart above, you can drag your mouse to zoom in on a particular day of data. Once zoomed in, you can reset the view back to the default view by clicking “Reset zoom”.

Frequently Asked Questions