Black Box: How to View the History of Items Frequently Bought Together With Other Amazon Products

Understanding the “Frequently Bought Together” (FBT) section on Amazon can unlock valuable insights into customer buying behavior. This feature helps you identify complementary products that are often purchased together, providing opportunities for:

1. Bundling: Create unique product bundles based on proven customer preferences, reducing guesswork. 
2. Product Line Extensions: Discover related product ideas within your niche that could expand your catalog. If customers buying your product also purchase a coffin-shaped mirror or spider web shelf, you might want to consider adding these items to your product line.
3. Targeted Advertising: Use FBT data to craft precise advertising campaigns. Instead of only targeting similar products, expand your reach by advertising on complementary product pages to increase visibility and conversions.

How to View the History of Frequently Bought Together Items

1. Understand the Basics of Frequently Bought Together

When you visit an Amazon product page, you’ll typically find an FBT section that highlights items customers often purchase alongside the product you’re viewing. While Amazon provides this information, it only shows a few products and changes frequently, making it difficult to track manually.

2. Use Black Box Product Targeting

Helium 10 simplifies this process by letting you view a history of FBT items for any product. Here’s how to use it:

1. Navigate to Black Box and select the Product Targeting tab.
2. Enter the ASIN of your product or a competitor’s product into the search bar.
3. Click Search.

3. Analyze the Results

Helium 10 will display a list of products frequently bought together with the ASIN you entered. This includes a complete history of FBT items over the past month or two—far more comprehensive than what you’d find on Amazon directly.

For example, when analyzing a coffin shelf ASIN, you might see:

• Bat-shaped shelves
• Spider web-shaped shelves
• Coffin-shaped mirrors
• Dream catchers shaped like moons
• Stickers or other themed items

4. Filter for Specific Insights

You can refine your results using Helium 10’s filters:

• Frequently Bought Together: Focus exclusively on products with a history of being purchased together.
• Amazon Suggested: View products Amazon recommends for advertising based on their algorithms.
• Price or Review Count: Narrow your results by pricing or customer review thresholds to identify the most promising opportunities.

How to Leverage This Data

• Bundling Opportunities: Use the FBT list to identify products customers already purchase together and create bundles that meet their needs. 
• Product Line Expansion: Consider launching complementary products based on what customers frequently buy together with your product or your competitor’s product.
• Advertising Campaigns: Target these complementary products with Sponsored Display Ads or Product Targeting Ads to appear on their product pages. This strategy can differentiate you from competitors who are only targeting similar items.

Final Thoughts

Helium 10’s Black Box Product Targeting tool provides a comprehensive way to track and utilize the history of items frequently bought together. By leveraging this data, you can:

• Create strategic bundles.
• Expand your product line with proven, complementary items.
• Run effective PPC campaigns that capture more customer interest.

Incorporating these insights into your business strategy can give you a significant edge over competitors and help you maximize your profits.

Let me know if you'd like further refinements!