Black Box: How to Hyper-Filter Amazon Search Results Without Being on Amazon

Why This Is Important & How It Can Make You Money

When conducting in-depth product research or refining your advertising targeting campaigns, filtering through Amazon search results can be time-consuming and limited. Even with the Helium 10 Chrome Extension, it can be difficult to find the exact data points needed to make informed decisions.

With Helium 10’s Black Box Niche tool, you can hyper filter Amazon search results without navigating the Amazon platform directly. This allows you to pinpoint specific competitors, identify niche opportunities, and refine your campaign product targeting more effectively.

Step-by-Step Guide to Hyper Filtering Search Results

1. Access Black Box Niche Tool

• Open Helium 10 and navigate to Black Box.

• Select the Niche tab.

2. Enter a Search Phrase

• Type in a keyword or search phrase just as you would on Amazon.

• For example, enter “coffin shelf” to find relevant products in that niche.

• The results will closely match what you would typically see in an Amazon search.

3. Apply Advanced Hyper Filtering

To narrow down the results, use filters such as:

• Number of Sellers: Find products with only one or two sellers.

• Variations: Filter results to include or exclude products with variations.

• Number of Images: Identify listings with fewer images that may have optimization potential.

• Review Count: Focus on products with fewer than 100 reviews to target competitors with lower social proof.

• Price Range: Adjust the filter to focus on products within your desired price bracket.

These filters allow you to target specific competitors more effectively for your campaigns.

4. Exclude Irrelevant Products

• Some products may appear in search results that are unrelated to your niche.

• For example, searching “coffin shelf” might bring up bat-shaped shelves.

• Use the title exclusion filter to remove any product with specific words like “bat” to ensure a focused list.

5. Use Hyper Filtering for Advertising Campaigns

• If you want to target products with fewer reviews, refine your results to only show products with under 100 reviews.

• This helps you compete against newer products rather than established ones with thousands of reviews.

• Create highly targeted advertising campaigns by selecting filtered competitor ASINs to bid on in Sponsored Display or Sponsored Product ads.

Final Thoughts

Using Helium 10’s Black Box Niche tool allows sellers to hyper filter search results beyond what is possible on Amazon alone. This ensures a more precise campaign targeting strategy and helps identify new product opportunities with less competition. By leveraging advanced filters, sellers can streamline competitor research and ad targeting, leading to better conversions and profitability.