Depending on the size of your account, including the number of running campaigns, keywords and associated search terms, it can take 1-24 hours.
Also, if you have ever used the same login details for another account, or have been given User Permission to access someone else's Seller Central account in the past, that data will also eventually appear in your Adtomic account as part of the process of transferring your data to Adtomic via Amazon's API.
Even if you have been removed as a User on other accounts in Seller Central, the API still uploads the data as if you still have access. This is an issue on Amazon’s end and they are working on a solution.
Automation begins analyzing data as soon as you activate it for each campaign.
In addition, we take action on a nightly basis (PST) based on your updated ad performance data for that day.
Automation typically starts suggesting changes after three to five days for fast moving SKUs. Slower products will not have as much data to analyze, and can take as long as two weeks before suggestions populate.
The automation will use historical data, but if your account is brand new, Adtomic needs to get bid history data before it can make meaningful decisions.
Adtomic updates its data every 24 hours. However, the date selector does not include the most recent 72 hours of information, for several reasons.
- Sales Attribution. When a customer buys your product after clicking on one of your ads, it can take up to 12 hours for Amazon to update its sales data. As a result, same-day data is rarely reliable.
- Canceled Sales. Amazon removes data for canceled sales and payment failures within 72 hours. Therefore, Amazon might adjust sales and ACoS metrics for up to three days after a sale.
- Invalid Clicks. Amazon identifies invalid clicks that are illegitimate, accidental, or machine-generated. These clicks can take up to 72 hours to be removed, which can change spend metrics.
Within the campaign-level tooltips in Seller Central, Amazon explains all of the above information. It also recommends “waiting until all sales data is populated before evaluating campaign performance.”
In practical terms, that means waiting to evaluate data for at least 72 hours, since data generated during that early time period is too volatile to be dependable. Helium 10 prides itself on providing its customers reliable, stable information, so it excludes the most recent 72 hours of data inside Adtomic.
It’s also worth noting that Amazon’s pixels (coding that tracks customer’s online actions) can result in later, additional changes in sales and, therefore, your ACoS. Amazon continues to attribute sales to your Sponsored Product campaigns for 7 days, and to your Sponsored Brand and Sponsored Display campaigns for 14 days, based on their pixels.
In effect, a customer may click on your ad early in the month, but delay purchasing the product until six to 14 days later. Through that pixel, Amazon knows when the customer previously clicked on your ad, and depending on the campaign type, attributes the sale to the day it was originally clicked.
The prudent way to determine the full effectiveness of any campaign is to wait 7 days on Sponsored Product campaigns, and 14 days on Sponsored Brand and Sponsored Display campaigns, then review your final numbers.
No. Each Suggestion is connected to individual campaigns and Ad Groups.
If you want to see where a particular keyword is being paused, increased or decreased as a Suggestion, you just need to hover over the keyword and a pop-up window appears with the keyword's status, campaign, type of campaign, Ad Group, and current bid.
Adtomic displays your PPC Sales and your Total Sales in the opening Dashboard, and in the Analytics - Product Level window.
In order to see Total Sales and Total ACoS (TACos) within Adtomic, you must have an active MWS token.
To determine your organic sales, you can subtract PPC Sales from Total Sales. Adtomic calculates ACoS and Total ACoS (TACoS) for you.
On the main Dashboard, this data appears as totals in boxes located at the top of the window.
In the Analytics Level, and on the Product Level tab, the data appears in the columns. This specific window also breaks down the data for each individual product.
Open Adtomic and go to Ad Manager.
Click on the campaign you wish to edit.
On the individual Campaign level, click on Keywords.
From the Keyword tab, look for the box next to the column heading Keyword. Check the box.
Once you click the box, all the keywords will be selected, and you will see new tabs appear at the top of the list that allow you to perform bulk operations.
If you do not see an account in Adtomic that should be available in your account selector, please contact customer service.