Good product listings are so important in the competitive landscape of Amazon that many of the Helium 10 tools have been created especially to organize and create strong listings, or to research the content needed to develop those listings.
The Listing Analyzer tool helps users get a broad, top-level view of their current or potential competitors’ listings simultaneously.
Once the tool is available across all price platforms, members will be able to research competitor product listings based on the plan limits below:
- Elite: 125 searches per month
- Diamond: 100 searches per month
- Platinum: 25 searches per month
- Starter: 2 searches per month
- Free: 2 Searches per month
The Listing Analyzer allows the user to analyze a single ASIN listing, or to analyze up to 10 ASINs as a group of listings. The data displayed varies, depending on how you use the tool. This article explains how to use the Listing Analyzer for both purposes.
1. Open Listing Analyzer from the left menu of the Helium 10 dashboard. It is located under the Listing Optimization section.
2. Check your remaining limit allowances to ensure you have searches left for the month, then select the market from the drop-down menu. Listing Analyzer focuses on a single market in every search. Now you're ready to begin your analysis.
I. Single Listing Analysis
3. Enter the ASIN or the Amazon product page URL into the search field.
4. Click the Analyze button to begin your analysis. All of the data displayed will focus on the single ASIN you are searching. Depending on the listing being analyzed, the process may take up to a minute.
5. At the top of the analysis, the tool identifies the criteria for which the listing meets or exceeds Amazon’s product page requirements. An overall score, based on the listed criteria, is given on a scale of 1 to 10, with 10 representing the highest quality. Sellers may want to note ways in which they can improve their own listing, or identify missed opportunities in a potential competitor’s listing.
6. The remaining data in the analysis of a single listing identifies the most popular keywords associated with the listing, which have at least 500 searches a month, and for which the listing ranks in the top 306 organically. Listing Analyzer helps sellers identify the most important keywords relevant to their product.
For example, in the display chart, we see that the ASIN appears in the top 10 search results for 149 keywords, but only 39 of those words are searched more than 500 times a month. All of the metrics have tooltips explaining the source of the number.
In the chart, you'll see the organic rank, 30-day search volume, and whether the listing has the Amazon recommended badge, for each keyword.
7. The data that appears in the Listing Analyzer results are based on the rankings at the time of the analysis. If you want to see the historical search volume for a specific keyword, you can open the Search Volume History graph by clicking on the icon located next to the search volume number for that keyword.
8. Listing Analyzer lets you easily deepen your research on the keywords. Next to each keyword in the list, you can either link into Magnet for further study on that specific phrase, or open the search results page on Amazon for that keyword. If you want to continue your research on all of the words in the list, click the Continue to Cerebro button.
9. If you are done with your research for the moment, you can easily download the results for later study by clicking on the Export button at the top of the analysis. But, Listing Analyzer also stores your search results in the history of your account. To access your previous analyses, click on the History button on the Listing Analyzer opening dashboard to view past searches. Currently, there is no time or volume limit for storing historical searches.
A window opens with your past searches. To open a previous analysis, click the Open button. To delete past searches, click the red Delete button.
II. Multiple Listing Analysis
10. You can search up to 10 listings at a time. Enter all of the ASIN or the product page URLs you want to analyze together, and click the Analyze button.
It may take up to a minute for all the data to load and process, especially if you have the maximum number of ASINs included in the search. You will get a message to alert you that the software is processing your request.
11. At the top of the results screen, each of the products included in the search are displayed with their individual listing score.
12. The remaining results consider all of the products collectively, breaking down and reporting on the number of ASINs meeting Amazon’s criteria for good copy, media and reviews. The listing score is an average of the quality of all the products.
13. Listing Analyzer also has a product filter that allows you to see the results for each individual ASIN as well. Use the filter located under the Listing Quality Score to select a specific ASIN from the list in the dropdown menu.
14. The final section of the analysis screen focuses on the indexed keywords associated with the analyzed products.
The first metric reports on the number of shared keywords for which all of the analyzed products rank in the top 306 organic search results at the time of the analysis.
The second metric reports on the number of top keywords for which at least two of the products share the keyword, and for which all the keywords’ average rank is in the top ten.
The third metric reports the total number of times all of the shared keywords were searched in the previous month, and the final metric reports on the total number of times the top 10 shared keywords were searched in the previous month.
15. At the bottom of the analysis, Listing Analyzer identifies all the keywords that:
- are shared by at least two of the analyzed ASINs
- and which has at least an averaged organic rank of 10 or better for all of the analyzed ASINs
- and is searched more than 500 times a month
Basically, this keyword list is produced by applying a requirement of 500+ monthly searches to the highest ranking, shared keywords.
16. The listed top keywords for the searched ASINs also offer a quick look at the historical data and individual monthly search volume. You can click on the graph icon next to the keyword to activate the window.
17. The Magnet icon next to the keyword lets you continue your research on that phrase in Magnet. The tool also conveniently forwards the entire list of keyword data into Cerebro to allow users to easily research additional relevant keywords. Click on the Continue to Cerebro button.
18. Data from the Listing Analyzer analysis will automatically load into Cerebro for you, when you click the button.
19. Listing Analyzer saves your searches so that you can return to view your results at a later time. When you open Listing Analyzer or click the Start a New Search button, you can see the load History button adjacent to the search field. Click that button in place of entering ASINs, and Listing Analyzer will open up a list of your previous searches. Currently, the number of stored searches are unlimited.
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