Good product listings are so important in the competitive landscape of Amazon that many of the Helium 10 tools have been created especially to organize and generate strong listings or to research the content needed to develop those listings.
The Listing Analyzer tool helps users get a broad, top-level view of their current or potential competitors’ listings simultaneously.
The tool is available across all subscriptions. Helium 10 members can research competitor product listings based on their plan limits.
The Listing Analyzer allows the user to analyze a single ASIN listing or analyze up to 10 ASINs as a group of listings. The data displayed varies, depending on how you use the tool. This article explains how to use the Listing Analyzer for both purposes.
1. Open Listing Analyzer from the Tools menu at the top of the Helium 10 dashboard. It is located under the Listing Optimization section.
Single Listing Analysis
This section details Listing Analyzer when using a single listing. If you are using multiple listings, you can skip ahead to step 6.
2. Select the market from the drop-down menu. Listing Analyzer focuses on a single market in every search. Enter the ASIN or the Amazon product page URL into the search field. Click the Analyze button to begin your analysis. All of the data displayed will focus on the single ASIN you are searching. Depending on the listing being analyzed, the process may take up to a minute.
3. In the Listing Quality Analysis section, the tool identifies the criteria for which the listing meets or exceeds Amazon’s product page requirements. Based on the listed criteria, an overall score is given on a scale of 1 to 10, with 10 representing the highest quality. Sellers may want to note ways in which they can improve their listing, or identify missed opportunities in a potential competitor’s listing.
4. The Market Analysis section compares your selected ASIN’s performance to the top performers in the market.
5. The remaining data in the analysis of a single listing identifies the most popular keywords associated with the listing, which have at least 500 searches a month, and for which the listing ranks in the top 306 organically. Listing Analyzer helps sellers identify the most important keywords relevant to their product.
The data that appears in the Listing Analyzer results are based on the rankings at the time of the analysis.
Multiple Listing Analysis
This section details Listing Analyzer when researching multiple listings. If you are not researching multiple listings, you can skip ahead to step 13 (and beyond) which applies to both individual and multiple listing results.
6. You can search up to 10 listings at a time. Enter all of the ASINs or the product page URLs you want to analyze together, and click the Analyze button.
7. At the top of the results screen, each of the products included in the search are displayed with their individual listing scores.
8. The remaining results consider all of the products collectively and display the metrics in three sections: Copy Breakdown, Media Breakdown, and Review Breakdown. The listing score is the average score of all the products.
9. Listing Analyzer also has a product filter that allows you to see the results for each individual listing as well. Use the filter located under the Listing Quality Score to select a specific listing from the list in the drop-down menu.
10. The Market Analysis section displays the group average for each metric. For individual results against the market average, you will need to look up an individual listing as shown in step 4.
11. The final section of the analysis screen focuses on the indexed keywords associated with the analyzed products. Here is a breakdown of the Top Keywords Analysis:
- Total Shared Keywords reports on the number of shared keywords for which all of the analyzed products rank in the top 306 organic search results at the time of the analysis.
- Shared Top 10 Keywords reports on the number of top keywords for which at least two of the products share the keyword and for which all the keywords’ average rank is in the top ten.
- Total Shared Search Volume reports the total number of times all shared keywords were searched in the previous month.
- Shared Top 10 Search Volume reports on the total number of times the top 10 shared keywords were searched in the previous month.
- are shared by at least two of the analyzed ASINs
- have at least an averaged organic rank of 10 or better for all of the analyzed ASINs
- are searched more than 500 times a month
13. Listing Analyzer lets you deepen your research on the keywords. Next to each keyword in the list, are two icons. The first icon lets you link into Magnet for further study on that specific phrase and the second icon opens the search results page on Amazon for that keyword.
14. If you want to continue your research on all of the words in the list, click the Continue to Cerebro button.
15. If you are done with your research for the moment, you can download the results for later study by clicking on the Export button at the top of the Listing Analyzer results.
16. Listing Analyzer stores your search results. To access your previous research, click on the History button on the Listing Analyzer opening dashboard to view your previous searches. Currently, there is no time or volume limit for storing historical searches.
A window opens with your past searches. To open a previous analysis, click the Open button. To delete past searches, click the red Delete button.
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