Adtomic Suggestions

The Adtomic Suggestions page shows you the continuous suggestions for Bids for all your PPC campaigns, and it will show you New Keyword and Negative Keyword Suggestions for all manual PPC campaigns.

Navigating Adtomic Suggestions

By default, you will be brought to the “Bid Suggestions” view of the Adtomic Suggestions page. You have the ability to switch which suggestions are shown by using filters. The available suggestions which you can view are:

  • Bids
  • New Keywords
  • Negative Keywords

Applying Filters

The following is an exhaustive list of options and metrics you can filter by:

Available Filtering Options Available Filtering Metrics
Portfolio Target ACoS
Campaign ACoS
Keyword Spend
Campaign Type Sales
Status  

You also have the ability to add and remove metric columns.

To add or remove metric columns:

  1. Click on the mceclip1.png “ table gear icon” towards the top-right of your table.
  2. Select the checkboxes for the metrics you want to see.
  3. Click Apply to close out of the select columns window to view your metrics below.

Suggestions.gif

Lastly, on the Suggestions page, you can update account-level settings related to bid settings.

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Bid Suggestions

On the Bid Suggestions page, you will have the option to view recommended bid changes to take on your existing keywords and targets. These recommended bid changes, or “Suggestions” are automatically created for all of your manual Amazon Ads campaigns and are provided based on the Bid Algorithm (Target ACoS, Max Impressions, Max Orders) selected for each manual campaign. It is recommended that you first review the changes the suggestion is recommending you take an action on.

There are three actions you can take on your Bid Suggestions:

  • Applying Bid Suggestions
  • Snoozing Bid Suggestions
  • Ignoring Bid Suggestions

Applying Bid Suggestions

Applying a suggestion means that the suggested bid will be applied to the specific keyword or target.

To apply a bid suggestion:

  1. Click on the “checkmark” mceclip4.png under the Suggestions column
  2. Click Apply X Changes at the top

Snoozing Bid Suggestions

Snoozing a suggestion means that you want to allow Adtomic to gather more data on the particular keyword or target before taking an action to apply or ignore it.

To snooze a bid suggestion:

  1. Click on the “no bell” mceclip5.png under the suggestions column
  2. Click Apply X Changes at the top

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Ignoring Bid Suggestions

Ignoring a Suggestion means that you no longer wish to collect data on the keyword or target in the particular campaign and ad group to be used for suggestions.

To snooze a bid suggestion:

  1. Click on the “no bell icon” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

New Keywords

On the New Keywords tab of the Suggestions page, you will see all of the search terms or ASINs that have met the thresholds of the rules you have configured for your campaigns, and recommend that you create keyword targets or ASIN targets from these search terms or ASINs.

There are three actions you can take on your New Keyword Suggestions:

  • Applying New Keyword Suggestions
  • Snoozing New Keyword Suggestions
  • Ignoring New Keyword Suggestions

Applying New Keyword Suggestions

To apply a new keyword suggestion:

  1. Click on the “checkmark” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

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Snoozing New Keyword Suggestions

Snoozing a suggestion means that you want to allow Adtomic to gather more data on the particular search term or ASIN before taking an action to apply or ignore it.

To snooze a new keyword suggestion:

  1. Click on the “X” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

Ignoring New Keyword Suggestions

Ignoring a Suggestion means that you no longer wish to collect data on the search term or ASIN in the particular campaign and ad group to be used for suggestions.

To snooze a new keyword suggestion:

  1. Click on the “no bell icon” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

Negative Keywords

On the Negative Keywords tab of the Suggestions page, you will see all of the search terms or ASINs that have met the thresholds of the rules you have configured for your campaigns, and recommend that you negate keyword targets or ASIN targets from these search terms or ASINs.

There are three actions you can take on your Negative Keyword Suggestions:

  • Applying Negative Keyword Suggestions
  • Snoozing Negative Keyword Suggestions
  • Ignoring Negative Keyword Suggestions

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Applying Negative Keyword Suggestions

To apply a negative keyword suggestion:

  1. Click on the “checkmark” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

Snoozing Negative Keyword Suggestions

Snoozing a suggestion means that you want to allow Adtomic to gather more data on the particular search term or ASIN before taking an action to apply or ignore.

To snooze a negative keyword suggestion:

  1. Click on the “X” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

Ignoring New Keyword Suggestions

Ignoring a Suggestion means that you no longer wish to collect data on the search term or ASIN in the particular campaign and ad group to be used for suggestions.

To snooze a negative keyword suggestion:

  1. Click on the “no bell icon” under the actions column depicted by “checkmark” “x” and “no bell” icon
  2. Click Apply X Changes at the top

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Updating Bid Settings

Adtomic gives you the ability to set account-wide settings regarding your bids within the Suggestions Page. The settings you can update are the following:

  • Default ACoS Target
    • This default applies to any campaigns that haven't had their ACoS target edited. ACoS targets are used for automation decisions and color-coding metrics.
  • Maximum Bid
    • Limits how high bid suggestions and automation can go. For example, a limit of $3.00 means Adtomic will never suggest bids higher than $3.00 for any keyword.
  • Enforce Maximum
    • Checking this box will reduce any existing higher Suggestions down to your maximum bid. Leave unchecked to allow bids that are currently higher than the maximum to stay there.
  • Bid Suggestion Aggressiveness
    • Adjust the strength of the changes Adtomic will suggest. Use lower settings for more established products and higher settings for new campaigns or campaigns in markets with high volatility. Higher percentages are more aggressive, while lower percentages are more conservative.

To update these account-wide bid settings:

  1. Click on the “bid settings” icon at the top right of the Suggestions table
  2. Adjust your settings
  3. Click Apply

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