Adtomic Analytics

The Adtomic Analytics page ​​displays the analytical data relevant to all your campaigns based on the time period selected. The tabs at the top allow you to switch your display to show your campaigns at the Portfolio Level, Ad Group Level, Keyword Level, Search Terms Level, and Product Level. The platform lets you view your PPC data in various ways on this page.

• Navigating Adtomic Analytics
• Applying Filters
• Views
• Portfolio View
• Campaign View
• Ad Group View
• Target View
• Search Term View
• Product View
• Bulk Actions
• Adding Campaigns to an Existing Schedule for Dayparting

Navigating Adtomic Analytics

By default, you will be brought to the “Campaign” view of the Adtomic Analytics Page, and data will be sorted by Spend. You have the ability to add, remove, or rearrange metric columns on your current view. 

To add or remove metric columns:

1. Click on the gear icon towards the top-right of your table.
2. Select the metrics you want to see.
3. Click the gear icon to close out of the selected metrics window to view your metrics below.

To rearrange metric columns:

1. Click, hold, and drag a specific column to rearrange it on your table.
2. Release your mouse button to drop the column into your selected position. 

Note: The solid blue bar as you drag the column indicates where the column will be positioned when you release your mouse button.

 

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Applying Filters

On each view within Adtomic Analytics, you will have the ability to filter by multiple options and metrics. The following is an exhaustive list of options and metrics you can filter by:

Available Filtering Options	Available Filtering Metrics
Portfolio	ROAS
Campaign	Spend
Ad Group	Impressions
Target	Clicks
Search Term	PPC Orders
Campaign Type	CPC
Status	CVR
	CTR

Note: Certain filtering options are only available depending on which “View” you are currently on.

To apply a specific filter:

1. Click on the Show Filters button towards the far right of your filtering box.
2. Input your preferred filtering options and metrics, and click Apply Filters.

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Views

There are six different views within the Adtomic Analytics page that will show you metrics based on the selected. The six different views are:

• Portfolio
• Campaign
• Ad Group
• Target
• Search Term
• Product

On each of these views, you will find “Segmentation Toggles” towards the top-right of the metrics table which allows you to segment by the following options:

• Campaign
• Ad Group
• ASINs
• Targets
• Search Term

Note: Certain “Segmentation Toggle” options are only available depending on which “View” you are currently on.

Portfolio View

This will show you a list of all of your created portfolios and the metrics associated with each portfolio. If a campaign doesn’t belong to any portfolio, it will be grouped under the “No Portfolio” line item.

Clicking into a specific portfolio will automatically enable a filter for that portfolio and move you to the “Campaign” view.

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Campaign View

This will show you a list of all of your created campaigns and the metrics associated with each campaign. This view also allows you to edit your campaigns in bulk using our Bulk Actions feature and also allows you to add campaigns for dayparting to an existing schedule configured within the Schedules page.

Clicking into a specific campaign will automatically enable a filter for that campaign and move you to the “Ad Group” view.

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Ad Group View

This will show you a list of all of your created ad groups within your campaigns and the metrics associated with each ad group.

Clicking into a specific ad group will automatically enable a filter for that ad group and move you to the “Target” view.

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Target View

This will show you a list of all of your created targets within your campaigns and ad groups and the metrics associated with each target. This view also allows you to edit your targets in bulk using our Bulk Actions feature.

Clicking into a specific ad group will automatically enable a filter for that ad group and move you to the “Target” view.

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Search Term View

This will show you a list of all of the search terms your ads were shown for and the metrics associated with each search term.

You can add any poor-performing search terms or ASINs as a Negative target to your campaigns from this view as well.

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Product View

This will show you a list of all of the products you are advertising and the metrics associated with each product.

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Bulk Actions

Within the Campaign and Target views, you are able to make changes in bulk. The available changes you can make in bulk are:

On Campaign View

• State changes (enabled, paused, archived)
• Campaign Budget
• Campaign Bid Automation
• Campaign Target ACoS

On Targets View

• State changes (enabled, paused, archived)
• Target Bid

To make a bulk action change:

1. Select the campaigns or targets you wish to edit by clicking the checkbox while in the appropriate view.

2. Click on the Bulk Actions button at the top of your Analytics view.

3. Select the changes you wish to make and click Next.

4. Review your selected changes and click Submit Changes (or Back to edit your selections).

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Adding Campaigns to an Existing Schedule for Dayparting

Note: A schedule must have been created on the Schedules page prior to adding campaigns to an existing schedule. To learn more about configuring a schedule, review our Schedules article.

To add campaigns to an existing schedule from the Campaigns view:

1. Select the checkboxes next to the campaigns to add to an existing schedule
2. Click + Add to Schedule
3. Search for or find the existing schedule you want to add the selected campaigns to and click Add

For more on managing your campaigns, visit the Adtomic Ad Manager page!

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