Adtomic Dashboard

The Adtomic Dashboard page displays a high-level overview of all your current PPC data for a selected time period based on the account selected towards the top-right. You will find key metrics here for your entire account.

This article covers the following topics:

  • Navigating Adtomic Dashboard
  • Adtomic Dashboard Sections
  • Highest ACoS Campaigns
  • Highest Spend Targets
  • Campaign Performance
  • PPC Performance

Navigating Adtomic Dashboard

At the top of the Adtomic Dashboard page, you will see a filter for changing the date range (or lookback window) as well as an option for selecting your specific account and marketplace (or profile):

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Once you have selected your date range and profile, you will see a high-level overview of the following metrics across all campaigns for your selected lookback window and profile:

PPC Spend ACoS
PPC Sales ROAS
Total Sales Clicks
TACoS CPC

The smaller numbers next to the larger numbers represent a comparison of the previous period of your selected lookback window (i.e., if you have the Latest 7 Days selected, the smaller number will be the 7 days prior to that).

For a brief explanation about these metrics, you will find helpful tooltips throughout Adtomic by hovering your cursor over each metric’s name, or you can reference the Amazon Glossary article as well. 

Note: Until you have your Seller Account token linked to your Helium 10 account, you won't be able to see your Total Sales or your TACoS. 

Adtomic Dashboard Sections

Within the Adtomic Dashboard, you will also see the following sections:

Highest ACoS Campaigns

In this section, you will see a quick glimpse of your highest ACoS campaigns so that you can quickly dive into a campaign to investigate why the ACoS is high.

Highest Spend Targets

In this section, you will see a quick glimpse of your highest spend targets across all of your campaigns so that you can quickly dive into the search terms report for each of these targets to investigate and optimize your high spend targets.

Campaign Performance

In this section, you will see a line graph of selected campaigns by day and by hour based on your time window and day selection within this specific window. You are able to choose key metrics to be seen on the graph so that you can make an informed decision on whether or not you want to perform certain dayparting-related actions, which can be done on the Dayparting Schedules page.

Note: By default, the dashboard will show your entire account’s metrics until specific campaigns are added.

PPC Performance

In this section, you will see a customizable table with a high-level overview of your performance across the selected account for pre-set values of:

  • Last 7 Days
  • Last 30 Days
  • Month to Date
  • Year to Date

For a more in-depth look at your PPC data and performance, visit the Adtomic Analytics page to view performance across individual portfolios, campaigns, ad groups, and more!

 

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